Marketing for building-supply companies
Oakline runs Facebook, Instagram, Google and YouTube campaigns for tile, flooring, stone, hardscape and building-supply companies. Local ads, real products, leads your team can actually call.
Exclusive partnerThe StoneSwap marketing agency
Hamilton homeowners: planning a new patio? See it on your own yard in 60 seconds. Free.
1Hook2Their own home3One actionNew floors? See them in your room first.
Industries we serve: Tile & flooring, Stone & masonry, Hardscape & landscape supply, Paver manufacturers, Kitchen & bath, Building supply & lumber.
We only work with building-supply companies, so we don't spend your first month learning what a soldier course is.
Local homeowners design their project with your products, then sign in. That's the lead.
Before/after creative and 15-second transformations that stop the scroll and fill your showroom calendar.
Show up when someone types “interlock near me” or “tile showroom Burlington”.
More calls and direction requests from the map pack, every month, without ad spend.
Win contractor and landscaper accounts, not just one-off homeowners.
Every new lead texted and emailed in minutes, and your team alerted.
Put your Unilock, Techo-Bloc or Shaw co-op dollars to work, with the reporting they ask for.
Exclusive marketing partner of StoneSwapStoneSwap's AI design studio lets a homeowner upload a photo of their yard or room, pick your real products and see the finished job in about a minute. We're the agency that fills it with local homeowners.
How we'd run campaigns for six kinds of building-supply business. These are example plans with target numbers, not past client results.
Example playbookTurn people browsing for new floors into booked showroom visits.
Example playbookBuild a list of planned patio and driveway projects before the season starts.
Example playbookGet homeowners to picture natural stone steps and veneer on their own house.
Example playbookCreate homeowner demand across a region and route it to the nearest dealer.
Grow contractor accounts and be the yard homeowners find first on Google.
Example playbookUse a small, easy decision to start a bigger kitchen conversation.
Targets are our planning numbers for each type of business, not guarantees or past results. See the full playbooks
Most home-improvement ads ask strangers for a quote. Here's what that costs, and what we're aiming for instead.
$42.951
Median cost per lead for home & home improvement lead ads on Facebook
1. WordStream, Facebook Ads Benchmarks 2026 (USD, 452 campaigns, Apr 2025 to Jun 2026)5.32%
of people who click those ads fill in the quote form
WordStream, Facebook Ads Benchmarks 202615–30%
of visitors we aim to have save a design in your studio. Designing your own yard is a much easier yes than asking for a quote.
Oakline founding-pilot target, not a result yet. Real numbers will replace it.No six-week onboarding. No long contracts after the first three months.
We look at your market, your products, your current ads and how fast your team follows up. Free, in a 20-minute call.
Ad accounts in your name, tracking set up, first creatives made with your real products.
We kill what doesn't work, double what does, and refresh creative every month.
One page: spend, leads, cost per lead, best ads, and what we're changing next.
Founding pilot, fall 2026
We're new to this exact niche, not to building supply. So we're proving it with a few founding dealers before anyone else, and publishing the real numbers.
Studio campaign plans in Canadian dollars. Ad spend is paid by you, straight to the platforms, never marked up. Compare plans
Most single-location dealers. One location, a steady flow of local homeowners designing on your studio.
C$499/ month
+ ad spend, min C$500/mo, paid by you straight to Meta and Google
Every channel your homeowners use, with retargeting and faster reporting.
C$899/ month
+ ad spend, min C$1,200/mo, paid by you straight to Meta and Google
Manufacturers & dealer networks. Demand pushed to many locations, with reporting by dealer.
From
C$1,750/ month
+ ad spend, min C$3,000/mo, paid by you straight to Meta and Google
All prices in CAD, plus taxSetup C$500, waived for your first 90 days3-month minimum, then month to monthYou own your ad accounts
Google Search, local SEO, trade-pro campaigns, co-op programs and lead follow-up are quoted to fit your business, usually from C$750 a month.
On a studio plan at the minimum ad spend, at least 25 local homeowners sign in to save a design in your studio in your first 60 days. If not, we keep working for free until they do.
About Oakline
I spent years on the contractor side of the counter. I know what a ready-to-buy homeowner looks like, and what a tire-kicker looks like.
Before starting Oakline, Mike Tibay ran a construction business in the Hamilton area, buying from the same yards and showrooms we now market. He started Oakline to bring performance marketing to an industry that's still mostly running on word of mouth and flyers.
Every campaign is run by Mike directly. No account-manager maze, no junior handoff.
FAQ
Anything else? [email protected]
No. Oakline is an independent marketing agency based in Hamilton, Ontario. We're StoneSwap's exclusive marketing partner, which means we're the agency they introduce their studio clients to, and we know their platform inside out.
Only for studio campaigns. Those send homeowners into your studio to design their project with your products, and that's what makes the leads so good.
Everything else (Google Search, local SEO, trade-pro campaigns, co-op programs, follow-up automation) works without one.
We're new, and we won't make them up. We're launching a founding pilot with a small group of dealers this fall, and we'll publish the real numbers here when it ends. The playbooks on this site are example plans, clearly labelled.
What we do have: a founder who ran a construction business on the other side of the counter, and a platform partner whose clients already pay for the studio.
You do, on both. Ad spend goes straight from your card to Meta and Google, in ad accounts that belong to you. We're added as a partner and never mark up spend. If you leave, everything stays with you.
First leads usually arrive in week one. The ads then learn for 4 to 6 weeks and get cheaper. That's why there's a 3-month minimum: a one-month test fails by design.
Call or text every new lead within 24 hours, ideally within 5 minutes. Ads bring you people. Your team turns them into jobs. If nobody can follow up, we'll tell you honestly it's not the right time.
Homeowners plan in winter and build in spring. Leads that come in now are the jobs you book first when the ground thaws. Tile, flooring and kitchens run all year.
Twenty minutes. We'll look at your market, your products and your current marketing, and tell you honestly what we'd do.